Why a LinkedIn Account Skyrocketed My Business
One of the best pieces of advice I ever got when I started my own business was to use LinkedIn. For those who don’t know, LinkedIn is a social networking service for businesses and individuals that can help promote content to potential clients and employers.
This account is for your business and professional life, so selfies can stay on Facebook and Twitter where they belong, but resumes and skillsets are allowed to be put on display here to show off and self-promote you to businesses.
Plus, I’ve found that having a LinkedIn that is well maintained and professional can help give you credibility when applying for jobs. Bosses often do a web search on you and if a crisp and clean LinkedIn page pops up, that’s more than a few points in your favor.
Profile = Resume
While they aren’t exactly equal, I’ve found that many of the skills on your resume can be very similar to things you put on your profile, such as career history, tasks you completed at each job, any published work or recommendations, and a professional looking photo.
A LinkedIn profile can show experience and can allow bosses or friends to recommend your work and endorse the skills you set for yourself. This can give proof to your skills and show others that you are good at what you do.
You can also show off published pieces and projects that not a lot of people know about, and those can also back up your claims and give a portfolio to potential clients. A published piece could also include your website, driving traffic there.
Keeping people updated
Blog posts and other posts about life, your business, or even something business related that you find interesting can all be shared with visitors new and old. This will not only keep current connections glued to your every word, but also shows bosses another side of who you are and keeps your profile updated.
LinkedIn connections can also be added to your email list and can be connected together. In addition, if a friend knows of someone who could help your business or someone you are interested in, you can ask that friend to be a middleman and bridge the gap.
Who can help you?
One of the best quotes I’ve ever heard is “Who knows what you know?” LinkedIn is the tool that can help you with that answer by connecting you to like-minded people and businesses.
I’ve used LinkedIn to meet and greet with so many interesting people and have even found jobs through my connections, and by having an up to date page and then using it a lot, it can make all the difference in a job application.
If you see yourself as a professional worker or want to make your small business professional, then I’d wholeheartedly recommend LinkedIn for the good it can do both individuals and companies. It takes only one small time investment and can pay off big!